Digital marketing has had to evolve along with the increasingly complex and changing habits of users. Within this evolution,
Easypromos surveys: direct and useful information
When we want to know something about someone: what could be easier than asking them directly? Surveys are an easy way to get, on the one hand, specific information on a specific topic and, on the other hand, the creation of a lead, a qualified registration by the user with the personal information that we have indicated.
It should be taken into account that with a survey it is possible to extract much more relevant data such as:
To know the opinion about a product or service
2. Know which products or services they like best in a catalog, new or existing
3. Know what products /services they may need and are not being offered
4. To know the opinion about a new launch
5. Etc.
There are so many details that we can extract, that in this article we will focus on the creation of leads.
Quality depends on what stage of the conversion funnel the user is in, and the survey is perfect for this classification:
- Cold lead: the user is at the initial discovery stage. He does not yet know what he needs or wants and his knowledge of the product is limited.
- Tepid lead: at this point there is interest in the product but a decision has not yet been made. This is the consideration phase.
- Qualified Lead: here are the users who already have enough information to make a purchase and are about to do so. They are the most valuable leads because through specific actions you can ‘push’ the user to complete the process more easily than other users. We are talking about the conversion phase.
The surveys that you can carry out through Easypromos help to obtain information about the user’s situation and thus be able to adapt the actions to each one individually. With this data and at a later stage of our online marketing strategy, you can impact users at each stage with a creative or tailored campaign.
All this information can be obtained with a well-designed survey. But how do I get users to give us viable information? The best thing to do is to add a factor that makes it more interesting and attractive for the user:
Easypromos contests: brand image and customer loyalty
To obtain a qualified lead we must make sure we have the correct fields in the form and ask questions that really provide us with useful information for decision making. The greater the
Prizes are the incentive for users to take the trouble to fill out a form. An attractive contest will increase the number of users who participate and therefore we will obtain a much more representative database. If we use several contests with different themes, we can obtain information on users who are very different from each other and, thanks to this, we can later segment each target with personalized campaigns that increase their effectiveness.
Image: www.easypromosapp.com.
What do we gain from survey contests?
- Increased volume of leads due to greater user participation.
- More reliable answers thanks to the incentive to ‘tell the truth’ to get the prize.
- A brand promotion that makes the brand better known among the general public.
- Greater amount of information thanks to the possibility of increasing the number of fields in the form without having a high abandonment rate due to the incentive of the possible prize.
The difficulty that these campaigns have always had for small and medium-sized advertisers is to have a sufficiently developed infrastructure to create an efficient system to obtain and manage all this information in a relatively simple and cheap way. Easypromos meets this need by simplifying the entire technical process and leaving only the creative part to the advertiser, making this type of campaign work much better on social networks and be really useful for future decision making.
