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Jose Barreiro Solano

Five Mailchimp automations that will make your life easier

Automations are one of those tricks that can really help your email marketing campaign to succeed. D...

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Keys to success with your online store’s Christmas campaign

The Christmas campaign and massive online purchases are approaching, have you already planned your s...

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How to publicize your Black Friday promotions with Easypromos

Black Friday has become one of the most important sales dates of the year. Consumers expect deals, d...

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How to segment each Facebook Ads audience according to the campaign’s objective.

Facebook Ads is still one of the best tools for your online advertising campaigns. The combination o...

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Monitor user behavior with the Facebook Pixel

Launching a Facebook Ads campaign is easy. You just have to choose an objective (e.g. web traffic), ...

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Conversational Ads for your Twitter campaigns

What are Conversational Ads on Twitter. Learn how to use this format so that consumers can interact ...

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How to promote your application downloads on Facebook

If you want to increase the downloads of your mobile app, Facebook Mobile App is one of the tools to...

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Chatbots: why you should include them in your digital communication strategy

Chatbots and the functions they perform should not only be aligned with your marketing strategy and ...

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How to run retargeting campaigns with Facebook Ads

Remarketing with Facebook is one of the most effective digital marketing techniques and the main rea...

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Similar audiences: get the most out of your databases using Facebook Ads

One of the most useful tools of Facebook Ads are the lookalikes that allow us to expand our segmenta...

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New social media formats to boost your social media campaigns

Social networks have a variety of formats that we can use in advertising campaigns to visually displ...

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Voice assistants: how does their use affect consumer purchase intent?

Any device that runs on electricity today, whether it has a battery or not, could incorporate a voic...

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Personalized email signatures to promote your business

Discover how to use static or dynamic banners in your email signature so you can promote your busine...

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The most relevant metrics in Facebook Ads

There are dozens of different metrics that can be extracted from campaign reports, but not all of th...

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Social Ads vs. Google Adwords: which one do I use?

Social Ads or Google Adwords? Where should I advertise to get the best results? Each one has its own...

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