Personalized email signatures to promote your business

Although email has lost prominence in the field of personal communication in favor of other messaging applications, in the professional field it is still essential. In this post we will see how to use static or dynamic banners in your email signature so that you can promote your business in a different and simple way.

Personalized email signatures

You may not have thought about using your email signature in your marketing strategy until now, but it can be really effective if used properly.

What does it consist of? Using HTML code it is possible to design an email signature that we can modify to promote or inform our contacts of any relevant message we want to convey. In this way, every time we want to highlight information (company anniversary, an event, product launch, etc), we will only have to modify the signature code and it will be automatically updated.

What is its main advantage? It is a way of displaying information repeatedly without being annoying or seeming like advertising. As this message is at the end of the email, it is not invasive because it does not interfere with the rest of the email. In addition, you will have many possibilities to avoid the spam folder, because it is an email that, in general, will be received by contacts with whom you have a relationship and it will be included in a message whose direct objective is not to promote.

What to promote with personalized email signatures?

An e-mail is a very flexible medium that gives us a large number of options to convey the message. The signature is simply a way to reinforce the main message. Here are some ideas on how to use it:

• Offers, promotions and new products. Take the opportunity to highlight any discounts or special offers you have on your products. Whether you are writing to a customer or not, the recipient of the message will see it as an opportunity to get a better price. Through all the mailings, the company will be taking advantage of the opportunity to show the advertisement without any additional advertising cost. It is also a good way to publicize the latest releases of the company and thus give them greater diffusion.
• Promotion of an event. This is one of the most used functions in a mail signature, as it can be a very effective way to inform and invite all the people who receive a communication from your organization of any event you are organizing.
• Capture of registrations for the database or subscribers. An attractive email signature with a clear message is a very effective method to obtain extra registrations, since each new message will provide an extra opportunity for the user to click to fill out our form. In addition, having established a direct communication with the user, the trust in our business will be greater and therefore the chances of getting that subscription will increase.
• Corporate information. Mail signatures are also widely used to highlight any company news, such as an anniversary, an award, Christmas greetings, new offices…
• Content promotion. Content marketing has proven to be very effective in capturing the user’s attention. The email signature can be the perfect place to display the most recent and/or relevant content we create. All those clicks improve brand recognition and provide additional business opportunities.
• Not only for companies. Throughout this post we have mentioned several ideas related to companies, and it is where more applications can be given. However, it can have infinite applications and it will depend on the imagination of each one in case you want to promote your personal image.

The importance of design in personalized email signatures

As important as the message and the content of the signature is its design. It is necessary to take into account that it is a small space and it is necessary to be efficient and selective about the amount of information that is appropriate to use in order not to saturate the recipient. When you are going to design your personalized email signature keep these things in mind:

• Prioritize the mobile format. An important part of users connect via mobile and that includes email. It is very important that the typography, colors, or font size is legible and suitable for the mobile format, otherwise the user will pass over it without seeing our message and it will not be effective.
• Maintain the corporate image of the business. Both the logo and the colors of the company are distinctive symbols that make you recognizable from the competition. The firm’s design must respect that image so that it becomes familiar and the user is more open to see it and interact with it.
• Don’t forget the social media part. One of the objectives of the signature is to provide all the information about the business that the user may have. This does not mean to fill the signature with addresses, phone numbers and links, but to show the most relevant information in a direct way and a direct access to the rest. Social networks are often the best showcase for your brand. If so, do not forget to include them in your signature.