{"id":21617,"date":"2015-04-09T16:24:45","date_gmt":"2015-04-09T14:24:45","guid":{"rendered":"https:\/\/new.agenciareinicia.com\/blog\/successful-video-content-campaigns\/"},"modified":"2015-04-09T16:24:45","modified_gmt":"2015-04-09T14:24:45","slug":"successful-video-content-campaigns","status":"publish","type":"post","link":"https:\/\/new.agenciareinicia.com\/en\/blog\/successful-video-content-campaigns\/","title":{"rendered":"Successful video content campaigns"},"content":{"rendered":"

Currently, the Internet has become one of the most successful windows for companies that have been able to take advantage of social networks to publicize the brand and the products they offer. Especially through video content strategies<\/g> that are much more effective in capturing the attention of users, as they present the product in a much more entertaining way and are able to appeal to the emotions of the audience. This also makes them more likely to be shared on social networks, so we can reach thousands of users in a single day if our video becomes a viral phenomenon<\/g>. <\/p>\n

According to the Bell Labs<\/a> study (Alcatel-Lucent’s famous research center and division that has helped it transform its services and research from telephony to data, high-speed digital information and video services), European users today watch an average of 4.8 hours of video per day, and according to them, the progression will result in this average increasing to 7 hours on average.<\/p>\n

In global data, Bell Labs tells us that Youtube (Google’s video channel), has more than 1,000 million different users per month who consume more than 6 million hours. 100 hours of video are uploaded to this channel per minute. This is accelerating due to the possibility of uploading and consuming videos from the new mobile devices in a comfortable, fast and good quality way. <\/p>\n

This study also shows us data about changes in users’ viewing habits, as we will move from the current models of video streaming content to video-on-demand services (HD movies, video sharing sites…etc). These will grow to 70% of daily consumption. This growth will imply an evolution in Internet services, so they will have to increase in parallel to demand. <\/p>\n

For this reason, videos have been the content that has grown the most in recent years, and will grow even more in the following years; and today for many brands it is almost unthinkable that their marketing campaigns are not accompanied by a good video, since otherwise, for them it would be a loss of opportunities for their target audience and their competitors. This does not require millionaire investments, but creativity, talent and impact. <\/p>\n

\"successful<\/a><\/p>\n

How to make a video viral?<\/h2>\n

There are three factors that explain the success of a video: trendsetters<\/strong>, users with a certain influence on social networks and who can make something that went unnoticed a real revolution in the network; creative communities of participation, <\/strong>which in addition to disseminating the video, interact with it by creating versions, remixes, responses; and finally, the surprise factor,<\/strong> the appearance of something unexpected, outside the usual canons.<\/p>\n

Undoubtedly, the videos that succeed become a succulent source of revenue and impressive advertising for the brand that publishes them. However, every day thousands of videos are uploaded to the network and not all of them become viral. There is no magic formula that guarantees success. Companies that have had great success with a particular video have tried again and have not achieved the same figures. <\/p>\n

If we think about the companies that have viral videos,<\/strong> there are very few that have achieved it without the help of an audiovisual production company with experience<\/a> in the creation of videos. But in any case, it is often chance that plays a fundamental role in this phenomenon. <\/p>\n

Users’ tastes change rapidly, so instead of obsessing about our videos going viral, we should be concerned about optimizing them so that consumers find them and we can reach as many viewers as possible.<\/p>\n

For this it is important to know SEO positioning techniques, to provide valuable content to the user, to be brief and to differentiate ourselves from the competition. The Internet is a very competitive world and in order to stand out from the rest we must devise strategies that make us better and to give users compelling reasons to follow us and not others. <\/p>\n

Examples of video content campaigns that have gone viral<\/h2>\n
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  1. “Live Young” by Evian<\/strong><\/li>\n<\/ol>\n