{"id":21601,"date":"2015-11-11T16:05:25","date_gmt":"2015-11-11T15:05:25","guid":{"rendered":"https:\/\/new.agenciareinicia.com\/blog\/turn-your-blog-into-a-real-marketing-tool-part-iii\/"},"modified":"2015-11-11T16:05:25","modified_gmt":"2015-11-11T15:05:25","slug":"turn-your-blog-into-a-real-marketing-tool-part-iii","status":"publish","type":"post","link":"https:\/\/new.agenciareinicia.com\/en\/blog\/turn-your-blog-into-a-real-marketing-tool-part-iii\/","title":{"rendered":"Turn your blog into a real marketing tool – Part III"},"content":{"rendered":"

E-mail Marketing<\/h2>\n

Capture your first 500 subscribers<\/h3>\n

Sending marketing campaigns via email is one of the actions that we like the most at Reinicia and it works very well in Blogs, but to implement them, the first thing you must do is to convert part of your traffic into subscribers to the Newsletter. Normally, the conversion rate is around 1%, that is to say, for every 100 visits to your Blog, one person will subscribe. <\/p>\n

To do this, it is important that you place forms throughout your Blog that ask your visitors to sign up and give you their email address. It is very important that you keep in mind that the more information you ask for in the form, the lower the subscriptions will be. Try to ask for as little as possible, such as email address and name if you want. Once you have that information, you can ask for more information in the future. If your subscribers are happy with what you offer, they will be more favorable<\/x>to give you more information<\/x>personal. <\/p>\n

To implement the forms you can use the forms that the e-mail marketing tools themselves put at your disposal, or you can use tools like Mailchimp for WordPress<\/a>, which allows you to hook up with Mailchimp<\/a>‘s mailing service, our favorite, or Sumo Me<\/a>, which in its free version allows you to request mail via sticky forms at the top or bottom of the browser or via modal windows that pop up when the visitor scrolls down the page. This type of call to action improves normal conversion rates from 1% to ranges between 2% and 3%. That is, for every 100 visitors, you are likely to get between 2 and 3 subscribers, depending on which tools you use, which is double or even triple the normal rates. <\/p>\n

\"Sumome<\/a><\/p>\n

To further improve these conversion rates, it is essential to use some kind of lead magnet. For example, a product sweepstakes or some special information, such as the<\/x>SEO workshop that we have in the<\/x>Reinicia Blog and that by now you probably already know =P <\/p>\n\n

Similarly, you should not overlook other off-line recruitment tools, which, although more expensive, can help you increase your database. For example, if you give an in-person training workshop, you could ask people to sign up. Or if you have a physical store or attend a trade show with a booth, you could set up a display with cards to make it easier for people to sign up. <\/p>\n

Therefore, you should take advantage of any contact with your potential customers to attract them to the Newsletter. If you think creatively, you will surely come up with a multitude of ideas to take advantage of any marketing action you carry out to get your first 500 subscribers faster. <\/p>\n

Automate your communications<\/h3>\n

Once you have your first subscribers, you can start sending communications, both with commercial information and any other type of information: informative, didactic, etc. In this sense, it is very important to prepare an automated system to welcome new subscribers. Why? Because the less time elapses between the moment of subscription and the first email received, the higher the opening rate of<\/x>for that person.<\/g> But don’t just say welcome, try to offer something more, such as insider information that you have written exclusively for your subscribers, free shipping or a discount for the first purchase in case you have a store or a first consultation without obligation<\/x>in case you offer services. Anything<\/x>that allows your new subscriber to perceive the value of being subscribed to your newsletter. <\/p>\n

In the same way, you will be able to automate the sending of new articles published in your Blog. In this way, you will encourage<\/x>the recurrence of your readers’ visits. This feature is available for free at<\/x>in Mailchimp.  You can read our article on how to create an RSS campaign for your blog with Mailchimp<\/a>.<\/p>\n

Or you can create automatic tutorials by topic with articles you have written. For example, in our case: monographic newsletter on e-mail marketing, SEO, Social Networks, Web Analytics, Hootsuite, Google Analytics, etc. You could send it to<\/x>to all your readers, potential customers or those who are already customers to improve their knowledge and improve your brand image, since they will see that you know about certain topics and could help you cross-sell services and products. Of course, this type of mailings will help you to get to know your subscribers better, since you will be able to know with greater certainty which topics interest them the most. <\/p>\n

And like these examples, there are many more automations that can help you improve the impact of your communications and content. Stop to think about what information your readers might be interested in and consider the possibility of sending them automatically for any event: a new subscription, downloading a document, reaching one year as a subscriber, reading some content from your Blog, etc. <\/p>\n

\"Types<\/a><\/p>\n

For these tasks, we are absolute fans of Mailchimp<\/a>, although it is true that most of the automations are only available in its paid version. You also have other tools such as Campaign Monitor<\/g><\/x>or  Mail Relay<\/a>.<\/p>\n

Newsletter campaigns<\/h3>\n

Periodically, you will be able to send specifically prepared communications to the database. There are many tools<\/x>that we have already mentioned in the previous section. The only thing you will have to do<\/x>is to synchronize the Blog subscribers with the tool you use. From that moment on, you will be able to send easily to the whole database. <\/p>\n

In order to carry out the mailings, it is normal that you prepare a template that will help you to prepare the communications in a quick way. Never prepare a campaign from scratch, because it will take too much time and will not be profitable. Some aspects that you will have to take into account when preparing your newsletters: <\/p>\n