{"id":21595,"date":"2015-10-01T10:05:52","date_gmt":"2015-10-01T08:05:52","guid":{"rendered":"https:\/\/new.agenciareinicia.com\/blog\/your-companys-first-steps-on-twitter-2-of-2\/"},"modified":"2015-10-01T10:05:52","modified_gmt":"2015-10-01T08:05:52","slug":"your-companys-first-steps-on-twitter-2-of-2","status":"publish","type":"post","link":"https:\/\/new.agenciareinicia.com\/en\/blog\/your-companys-first-steps-on-twitter-2-of-2\/","title":{"rendered":"Your company’s first steps on Twitter – 2 of 2"},"content":{"rendered":"

After the first article on Twitter<\/a> we leave you with this one with more details in which you will discover what you should do to interact with other tweeters in your environment and thus get your content to reach a greater number of people. Undoubtedly, this is the most complicated part of managing any social network, but it is also the one that will allow you to obtain tangible positive results for your business. <\/p>\n

We also tell you how to plan your Twitter posts to get the most out of the time you will have to spend on Twitter.<\/p>\n

Public relations<\/h2>\n

Following and followers<\/h3>\n

Following is the action of following someone on the social network and followers are the followers. <\/strong>Getting followers is not always easy: a first tip is not to practice “follow for follow” because this type of followers have no real interest in our channel. The best strategy is to publish quality content, interact with users of related topics, encourage interaction, be original, varied and constant. The ideal is to have a higher number of followers than the number of accounts that follow our profile<\/g> or, at least, to have balanced figures. Therefore, if you open a Twitter account, do not start following hundreds of people immediately. It is better to go little by little and follow people as you get followers. <\/p>\n

Private messages<\/h3>\n

This feature allows you to contact tweeters discreetly, but you should not abuse it, as some may consider that you are violating their privacy. If you are going to use it and you do not know the person in question, it is advisable that it is to make a really valuable proposal. <\/p>\n

Direct messages can be accessed from the Twitter header, in the Message tab<\/strong>. The window that will pop up contains the messages received and sent, as well as the option to send a new one.<\/x>Sending direct messages to tweeters will be possible depending on whether we follow them or not and also on the privacy selection they have made. Within the privacy options there is an option to decide whether or not to receive direct messages from any account. <\/p>\n

\"direct<\/a><\/p>\n

Lists<\/h3>\n

Twitter lists allow you to group a group of tweeters according to<\/strong> their interests or topics they talk about. This way you can follow their updates more closely. You can also view the lists to which your profile has been added. <\/p>\n

There are public lists that can be consulted by any user<\/strong> from our profile. We can also subscribe to other people’s lists to follow them. With private lists only we can<\/x>see who we have<\/x>saved and it will not be<\/x>accessible to others. <\/p>\n

To create a new list, go to the Lists tab from your profile, at the top right of the screen, where our image is, and click on the Create new list<\/em> button. You can give it a name, description and choose whether it will be public or private. <\/p>\n

\"Lists<\/a><\/p>\n

Favorites<\/h3>\n

Favorites are used to mark tweets from other users that have caught our attention. It can be a form of recognition towards them and so they know you and also a way to save the messages that interest us to consult them later.<\/g><\/x>It is as simple as marking the star<\/x>located under each message and then<\/x>see all those stored in<\/x>our profile, in the section<\/x>Favorites. You can also<\/x>consult those of any other<\/x>user. <\/p>\n

\"Favorites-2\"<\/a><\/p>\n

Notifications<\/h3>\n

The Notifications<\/strong> section groups all mentions, new followers, retweets, messages<\/strong> marked as favorites by other users about our tweets, if we have been added to lists, etc. Any movement is recorded here.  It is possible to differentiate between notifications that reach us from all tweeters or only from those we follow.<\/p>\n

It is important to be aware of notifications and respond to everyone or interact in some other way, for example by RTing their posts or bookmarking one as a favorite. This way you will establish a relationship with other tweeters. Remember that if you don’t interact frequently, people will stop interacting with you. <\/p>\n

Programming of publications<\/h2>\n

Planning: content plan<\/h3>\n

What is the ideal frequency to post on <\/b>Twitter<\/b>?<\/b> This will depend a lot on your target audience and your ability to generate content. We recommend a minimum of 1 tweet per day and a maximum of five. Not counting retweets, replies or favorites. This way there will always be content but we will not saturate users. <\/p>\n

How to do it?<\/b> With planning. The ideal would be to work a month in advance<\/g>,<\/x>so that we leave prepared contents to publish and look for new ones in<\/x>different sources. It can also be done on a fortnightly basis for greater convenience or to have more freshness in the contents. <\/p>\n

Important:<\/b> Always leave room for improvisation<\/strong>, tweet about a hot topic of the moment, respond to users who interact with the account and make interesting retweets.<\/p>\n

Once you have chosen the topic and thought about the message, you have to take into account the details of the publication: who to mention, if it will include an image, a link, what hashtag to use…<\/strong> You can do the planning in an excel document, especially to clearly see the publication dates. Then, you can dump it in applications such as Hootsuite, designed to schedule social networks. <\/p>\n

Thematic calendar<\/h3>\n

A good working methodology<\/a> is to think of a different theme for each day of the week and repeat it<\/strong>. For example:<\/x>Monday – Music recommendation; <\/x>Tuesday – Cultural news;<\/x>Wednesday – New technology, etc.;<\/x>Thursday – Photography of an exotic landscape;<\/x>Friday – Cooking recipe… But remember that improvising is good and you can talk about any other more current topic, respond to incoming tweets, retweet… <\/p>\n

Periodicity and timing<\/h3>\n

After a few months of tweeting in different time slots, analyze when you get the most responses: morning or afternoon? early morning or evening? Based on the results, adjust the timing of your tweets. <\/p>\n

However, you will have to wait until you have some followers to be able to draw reasonable conclusions. At least 100. <\/p>\n

Automatic replies and autotweets<\/h3>\n

There are external tools that allow you to program automatic responses<\/strong> that are very useful in certain cases, such as a welcome message via Direct Message for new followers. Some examples are: <\/p>\n