{"id":21536,"date":"2017-08-30T07:00:57","date_gmt":"2017-08-30T05:00:57","guid":{"rendered":"https:\/\/new.agenciareinicia.com\/blog\/learn-how-to-set-up-the-new-mailchimp-free-automations-step-by-step\/"},"modified":"2026-02-28T22:16:23","modified_gmt":"2026-02-28T21:16:23","slug":"learn-how-to-set-up-the-new-mailchimp-free-automations-step-by-step","status":"publish","type":"post","link":"https:\/\/new.agenciareinicia.com\/en\/blog\/learn-how-to-set-up-the-new-mailchimp-free-automations-step-by-step\/","title":{"rendered":"Learn how to set up the new Mailchimp free automations step by step"},"content":{"rendered":"\n

Since a few weeks ago, Mailchimp automations can also be used free of charge in free accounts<\/strong>. This is great news! Until now, this tool was only available to users who decided to pay or whose databases had more than 2,000 subscribers. Therefore, the time has come to explain to you step by step how to set up an automated system. <\/p>\n\n

Automations are Mailchimp’s tool designed to automatically send an email to a subscriber or group of subscribers when they meet a series of<\/strong> previously established requirements.<\/strong> For example, in a welcome automation, this “requirement” is to be new to the database. When a new subscriber enters Mailchimp, an automated system is activated which sends an email to the new subscriber. The content of this email has been designed and defined by the account owner and can be followed by other emails. <\/p>\n\n

Let’s see an example of a welcome automation when a user signs up for the Mad4Madrid newsletter<\/strong>. This automation is composed of 2 mailings:<\/strong> the first one welcomes the user to the newsletter and explains what they will receive, as well as attaching a free guide to Madrid (which is the lure used on the website to attract subscribers) and also encourages them to follow the website on social networks. The second one talks about the WhatsApp service offered by this media and explains how to sign up step by step to receive the best Mad4madrid plans directly to your cell phone, either weekly or daily. <\/p>\n\n\n

Claim:<\/strong><\/p>\n

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\"Mad4Madrid<\/figure>\n<\/div>\n

First newsletter:<\/strong><\/p>\n

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\"First<\/figure>\n<\/div>\n

Second newsletter:<\/strong><\/p>\n

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\"Second<\/figure>\n<\/div>

[registro titulo=”Reg\u00edstrate a nuestra newsletter y descargarte gratis nuestra gu\u00eda de conceptos de e-mail marketing automation” url=”https:\/\/new.agenciareinicia.com\/descarga-de-guia-conceptos-marketing-automation\/” texto_boton=”Me registro” imagen=”https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2019\/07\/Mailchimp_Logo-Vertical_Black.png”]<\/p>\n\n

Step by step: how to set up your automation in Mailchimp<\/h2>\n\n

1.To create an automation, inside Mailchimp, click on the Create Campaign<\/strong> button from the application’s desktop.<\/p>\n

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\"Create<\/figure>\n<\/div>\n

Next, this window will open where we must select Create an Email<\/strong>:<\/p>\n

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\"Create<\/figure>\n<\/div>\n

The next screen will offer us the different types of automations that Mailchimp suggests<\/strong>, such as Abandoned Carts or Best Customers, although in reality there are many more options that we can configure if we start from the “Custom” option. We will opt for List Activity<\/g>, in the left side menu, and within this, for Welcome Message<\/g><\/g>the first of the options: <\/p>\n

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\"Mailchimp<\/figure>\n<\/div>\n

Next, you must give a name to the automation and choose the list to which it will be linked.<\/strong> As on previous occasions when creating campaigns, it is advisable to give it a name that will help us to easily recognize what the automation is about:<\/p>\n

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\"Name<\/figure>\n<\/div>\n

4.The following screen will be displayed in this default mode:<\/p>\n

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\"automatism-step-4\"<\/figure>\n<\/div>\n

If you look closely, the campaign is in draft (there is a gray pencil icon) and the Trigger<\/em> is 1 day after subscribers join your list, that is, it will be sent the day after subscribers join your list.<\/strong><\/p>\n\n

It has been shown that the opening rate is higher the less time elapses between subscription and the moment of receiving the first communication, generally approaching 60%, although it all depends on the hook. Therefore, we are going to edit this trigger<\/g> in Edit trigger<\/g>, in blue color and on the same line, so that it is sent immediately after registration. <\/p>\n\n

The editing screen will default to launch after 1 day, so remember to change it:<\/p>\n

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\"Mailchimp<\/figure>\n<\/div>\n

6.In the Delay<\/em> drop-down list,<\/strong> we must select Inmediately<\/em> and check the box next to it so that the manually imported contacts also receive the email. So that it looks as shown below: <\/p>\n

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\"Mailchimp<\/figure>\n<\/div>\n

Click on Update trigger<\/em> at the top right and you’re done!<\/p>\n\n

8.Then you have to edit the options of each email if you wish. Also by default they will be: <\/p>\n\n