{"id":21530,"date":"2017-07-21T05:03:36","date_gmt":"2017-07-21T03:03:36","guid":{"rendered":"https:\/\/new.agenciareinicia.com\/blog\/how-to-run-a-sweepstakes-on-instagram\/"},"modified":"2026-02-28T22:16:23","modified_gmt":"2026-02-28T21:16:23","slug":"how-to-run-a-sweepstakes-on-instagram","status":"publish","type":"post","link":"https:\/\/new.agenciareinicia.com\/en\/blog\/how-to-run-a-sweepstakes-on-instagram\/","title":{"rendered":"How to run a sweepstakes on Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instagram is proclaimed as the queen of social networks of the moment. Commercial and company profiles &#8220;compete&#8221; for the coveted <g id=\"gid_0\">follows<\/g> and <g id=\"gid_1\">likes<\/g> of its users, who &#8211; believe it or not &#8211; are often reluctant to give a &#8220;Like&#8221;. So,    <strong>How can you improve<em> engagement<\/em> on this social network if it&#8217;s so hard to make it more dynamic beyond posting photos? Easy! We show you how to run a sweepstakes on Instagram.  <\/strong>  You will increase the number of comments on your posts, the number of <em>likes<\/em> and your followers will increase.<\/p>\n\n<h2 class=\"wp-block-heading\">Create a sweepstakes on Instagram using Easypromos<\/h2>\n\n<p class=\"wp-block-paragraph\">To carry out a sweepstakes on Instagram without complications,<strong> we recommend that you use the Easypromos application<\/strong>, as it is very easy and covers all the needs that may arise when carrying out an action of this type. In addition, it will issue a certificate of validity with which you can guarantee that you have carried out the sweepstakes cleanly. We explain step by step how to do it:  <\/p>\n\n<h3 class=\"wp-block-heading\">Publish the photo of the contest<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2017\/07\/sorteo-instagram-mad4madrid-700.jpg\" alt=\"sweepstakes on Instagram\" class=\"wp-image-4709\"\/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">We know you&#8217;ve got this part down pat. You upload a photo to Instagram and that&#8217;s it, right? Wrong! <g id=\"gid_0\">The description accompanying the image must contain certain very important details<\/g>:  <\/p>\n\n<ul class=\"wp-block-list\"><li>Use keywords such as &#8220;Enter Now&#8221;, &#8220;Win&#8221;, &#8220;Sweepstakes&#8221;, etc.<\/li><li>Explain what the prize is and highlight it with a hashtag.<\/li><li>It explains point by point the mechanics to participate in the sweepstakes.<\/li><li>Shows the end date and when the winner(s) will be announced.<\/li><li>Reflects where the legal bases can be consulted (we recommend that you link them in your biography).<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">As for the photograph itself, <strong>we recommend that the prize is visible and that the word &#8220;Contest&#8221;, &#8220;Sweepstakes&#8221; or &#8220;Participate&#8221; can be read.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">And set up the sweepstakes in Easypromos<\/h3>\n\n<ol class=\"wp-block-list\"><li>Log in to your account and once in the control panel, click on the green New button.<\/li><li>On the applications page, select Sweepstakes on Instagram.<\/li><li>Start setting up your sweepstakes: to begin with, connect your Instagram account with Easypromos.<\/li><li>Select the action Comments to make the draw.  <strong>Why can&#8217;t you run the contest among those who like the photo?<\/strong>  Easypromos considers, quite rightly,\n<p class=\"p1\">How many of us just give likes to the beautiful photos we see? That&#8217;s right. On the other hand, comments on a post do imply a voluntary and conscious action of participation.   <\/p><\/li><li>The posts already published will be displayed below. Select the one on which you want to carry out the sweepstakes. <\/li><li>At that time, your post will start to be monitored with the Instagram API. You can change the date to set an end date for monitoring. If there are already comments (less than 100), they will appear as participants. And new ones will be added.   <\/li><li>When you want to conduct the draw and draw the winner(s), for monitoring.<\/li><\/ol>\n\n<h3 class=\"wp-block-heading\">Select the winner<\/h3>\n\n<p class=\"wp-block-paragraph\">8. The following screen is displayed by modules which are explained below:<\/p>\n\n<p class=\"wp-block-paragraph\">8.1. Hashtag detected: in case one of the rules of participation was to use a hashtag, you will be able to see if they have actually used it.<\/p>\n\n<p class=\"wp-block-paragraph\">8.2. Exclusion rules:<\/p>\n\n<ul class=\"wp-block-list\"><li class=\"p1\"><strong>Participate with only 1 comment, so that the participations are not duplicated.<\/strong><\/li><li class=\"p1\">Exclude users from blacklist<\/li><li class=\"p1\">Exclude users who have already won<\/li><li class=\"p1\"><strong>Exclude users with more than 1 hashtag: if you want to exclude users who have used more hashtags than 1.<\/strong><\/li><li class=\"p1\"><strong>Exclude shares registered after a specific date<\/strong><\/li><li class=\"p1\"><strong>Follower users of an account:<\/strong> if one of the requirements is to follow your account and that of a collaborator, for example, this function is very useful.<\/li><li class=\"p1\">Number of mentions: if participants had to mention a specific number of friends, you can filter here and eliminate those who have not complied with it<\/li><li class=\"p1\">Type users to exclude<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">8.3. Select how many winners and how many alternates there will be.<\/p>\n\n<h3 class=\"wp-block-heading\">Perform the draw<\/h3>\n\n<p class=\"wp-block-paragraph\">9. Scroll down to the next page and click on the blue Done! Do the raffle. <\/p>\n\n<p class=\"wp-block-paragraph\">10. The next page will show the winner and alternates.<\/p>\n\n<p class=\"wp-block-paragraph\">11. Here you can also configure the options for the winner to claim their prize and the winners page that you can edit and share afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do not yet have a commercial profile, we encourage you to do so, as you can really create a network of loyal followers and <a href=\"\/blog\/2016\/03\/10\/instagram-claves-triunfar-ademas-la-publicidad\/\">succeed in it without the need for advertising.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">\u00bfTienes dudas? <strong>\u00bfTe gustar\u00eda ver paso a paso c\u00f3mo montar un sorteo en Instagram y aprender muchos m\u00e1s trucos y recomendaciones<\/strong> de marketing para que sea un \u00e9xito? Aqu\u00ed te dejamos el v\u00eddeo del <strong>webinar (online y gratuito)<\/strong> que impartimos el pasado 26 de julio. Ponte al d\u00eda en marketing digital con\u00a0<a href=\"https:\/\/new.agenciareinicia.com\/formacion\/\">nuestros cursos de formaci\u00f3n<\/a>.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar C\u00f3mo Realizar Sorteos en Instagram - Reinicia\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8KYfn7Qm298?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n","protected":false},"excerpt":{"rendered":"<p>How can you improve the engagement of this social network if it is so hard to dynamize it beyond posting photos? Easy! With a sweepstakes on Instagram. We tell you step by step how to do it.     <\/p>\n","protected":false},"author":9,"featured_media":18840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[869,875,856,859,863],"tags":[1235,1236,1237],"class_list":["post-21530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easypromos-tutorials","category-instagram-tutorials","category-marketing","category-social-networks","category-tutorials","tag-how-to-gain-followers-on-instagram","tag-sweepstakes-on-instagram-en","tag-sweepstakes-on-instagram-with-easypromos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to run a sweepstakes on Instagram<\/title>\n<meta name=\"description\" content=\"How can you improve the engagement of this social network if it is so hard to dynamize it beyond posting photos? 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