{"id":20789,"date":"2022-11-04T10:12:57","date_gmt":"2022-11-04T09:12:57","guid":{"rendered":"https:\/\/new.agenciareinicia.com\/formacion-abierta\/introduction-to-digital-marketing-course\/"},"modified":"2025-06-14T15:22:28","modified_gmt":"2025-06-14T13:22:28","slug":"introduction-to-digital-marketing-course","status":"publish","type":"formacion","link":"https:\/\/new.agenciareinicia.com\/en\/open-training\/introduction-to-digital-marketing-course\/","title":{"rendered":"Introduction to Digital Marketing Course"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-bg-conic-smooth-green-to-yellow-gradient-background has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column nt3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\"><div class=\"yoast-breadcrumbs dark pt4\"><span><span><a href=\"https:\/\/new.agenciareinicia.com\/en\/\">Home page<\/a><\/span> \u00bb <span><a href=\"https:\/\/new.agenciareinicia.com\/en\/open-training\/\">Open training<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Introduction to Digital Marketing Course<\/span><\/span><\/div>\n\n\n<h1 class=\"fw3 mt0 f2 f1-l wp-block-heading\">Introduction to Digital Marketing Course<\/h1>\n\n\n\n<p data-test id='texto-con-icono-block_60a4d99953226' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Level: Beginners            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_60a4d99953226 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4d99953226 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/low-signal-indicator.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/low-signal-indicator.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4d99953226.f4 .icon,\n    #texto-con-icono-block_60a4d99953226.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_60a4d99953226.f5 .icon,\n    #texto-con-icono-block_60a4d99953226.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4d99953226.f6 .icon,\n    #texto-con-icono-block_60a4d99953226.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_60a4da1f53228' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Online or On-site: in-company training            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_60a4da1f53228 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da1f53228 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/map-placeholder.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/map-placeholder.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da1f53228.f4 .icon,\n    #texto-con-icono-block_60a4da1f53228.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_60a4da1f53228.f5 .icon,\n    #texto-con-icono-block_60a4da1f53228.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da1f53228.f6 .icon,\n    #texto-con-icono-block_60a4da1f53228.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_60a4da3653229' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Next call: start whenever you want            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_60a4da3653229 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da3653229 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/connection-indicator.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/connection-indicator.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da3653229.f4 .icon,\n    #texto-con-icono-block_60a4da3653229.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_60a4da3653229.f5 .icon,\n    #texto-con-icono-block_60a4da3653229.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_60a4da3653229.f6 .icon,\n    #texto-con-icono-block_60a4da3653229.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_61347e60f3392' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Duration: 3h lecture            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_61347e60f3392 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e60f3392 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/set-timer-button.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/set-timer-button.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e60f3392.f4 .icon,\n    #texto-con-icono-block_61347e60f3392.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_61347e60f3392.f5 .icon,\n    #texto-con-icono-block_61347e60f3392.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e60f3392.f6 .icon,\n    #texto-con-icono-block_61347e60f3392.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\n\n<p data-test id='texto-con-icono-block_61347e51f3391' class=\"flex texto-con-icono has-dark-gray-color has-text-color f4 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    Certificate Delivery            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_61347e51f3391 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e51f3391 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/certificados.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/certificados.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e51f3391.f4 .icon,\n    #texto-con-icono-block_61347e51f3391.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_61347e51f3391.f5 .icon,\n    #texto-con-icono-block_61347e51f3391.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_61347e51f3391.f6 .icon,\n    #texto-con-icono-block_61347e51f3391.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<div class=\"wp-block-group bg-white pa3 mt3\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mb0 f6 tracked wp-block-paragraph\">PRICE<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom mb0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom blue ma0 f2 fw7 lh-solid is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"ma0 f1 has-blue-color has-text-color wp-block-paragraph\">90\u20ac<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\"><p class=\"ma0 has-blue-color has-text-color has-regular-font-size\"><a href=\"#metodos-pago\" rel=\"modal:open\" class=\"link\">-&gt; see payment methods<\/a><\/p>\n\t\t<div id=\"metodos-pago\" class=\"modal\" style=\"display:none;\">Tras el <a href=\"https:\/\/new.agenciareinicia.com\/blog\/tutoriales-social-media-marketing\/los-primeros-pasos-de-tu-empresa-en-twitter-1-de-2\/\" target=\"_blank\" rel=\"noopener\">primer art\u00edculo sobre Twitter<\/a> te&nbsp;dejamos este con m\u00e1s detalles en el que descubrir\u00e1s lo que debes hacer para relacionarte con otros tuiteros&nbsp;de tu entorno y conseguir as\u00ed que tus contenidos lleguen a un n\u00famero mayor de personas. Sin duda, esta es la parte m\u00e1s complicada de gestionar en cualquier red social, pero es tambi\u00e9n la que te permitir\u00e1 obtener resultados positivos tangibles para tu negocio.\n\nIgualmente, te contamos c\u00f3mo planificar tus publicaciones de Twitter para sacar el m\u00e1ximo partido al tiempo que tendr\u00e1s que dedicarle.\n<h2>Relaciones p\u00fablicas<\/h2>\n<h3>Following y followers<\/h3>\n<strong>El \u201cfollowing\u201d es la acci\u00f3n de seguir a alguien en la red social y los followers son los seguidores.&nbsp;<\/strong>Conseguir followers no siempre es sencillo: un primer consejo es no practicar el \u201cfollow for follow\u201d porque ese tipo de seguidores no tienen inter\u00e9s real en nuestro canal. La mejor estrategia es publicar contenido de calidad, interactuar con usuarios de tem\u00e1ticas relacionadas, favorecer interacci\u00f3n, ser original, variado y constante. <strong>Lo ideal es tener un n\u00famero superior de followers que de cuentas a las que sigue nuestro perfil<\/strong> o, al menos, tener cifras equilibradas. Por lo tanto, si abres una cuenta en Twitter, no te pongas a seguir a cientos de personas inmediatamente. Es mejor ir poco a poco y seguir a gente a medida que se consiguen seguidores.\n<h3>Mensajes privados<\/h3>\nEsta funcionalidad&nbsp;permite&nbsp;contactar con tuiteros de forma discreta, pero no conviene abusar de ella, puesto que algunos podr\u00edan considerar que est\u00e1s&nbsp;violando su privacidad. Si vas a utilizarla y no conoces a la persona en cuesti\u00f3n, es conveniente que sea para hacer alguna propuesta realmente valiosa.\n\nAcceder a los mensajes directos es posible <strong>desde la cabecera de Twitter, en la pesta\u00f1a de Mensaje<\/strong>. La ventana que emerger\u00e1 contiene los mensajes recibidos y enviados, adem\u00e1s de la opci\u00f3n para enviar uno nuevo.&nbsp;Enviar mensajes directos a los tuiteros ser\u00e1 posible dependiendo de si les seguimos o no y tambi\u00e9n de la selecci\u00f3n de privacidad que hayan hecho. Dentro de las opciones de privacidad hay una opci\u00f3n que permite decidir si queremos recibir o no mensajes directos de cualquier cuenta.\n\n<a href=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/11\/mensajes-directos-cabecera.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2948\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/11\/mensajes-directos-cabecera.png\" alt=\"mensajes directos cabecera\" width=\"358\" height=\"50\"><\/a>\n<h3>Listas<\/h3>\nLas listas de Twitter permiten <strong>agrupar por temas a un grupo de tuiteros<\/strong> seg\u00fan sus intereses o temas de los que hablan. As\u00ed se pueden seguir con m\u00e1s atenci\u00f3n sus actualizaciones. Tambi\u00e9n puedes ver las listas en las que tu perfil ha sido a\u00f1adido.\n\n<strong>Hay listas p\u00fablicas que &nbsp;pueden ser consultadas por cualquier usuario<\/strong> desde nuestro perfil. Tambi\u00e9n nosotros podemos suscribirnos a las listas de otras personas para seguirlas. Con las privadas solo nosotros podremos&nbsp;ver a quienes hemos&nbsp;guardado y no ser\u00e1&nbsp;accesible para los dem\u00e1s.\n\nPara crear una nueva lista hay que entrar en la pesta\u00f1a de Listas desde nuestro perfil, en la parte superior derecha de la pantalla, donde nuestra imagen, y clicar sobre el bot\u00f3n <em>Crear nueva lista<\/em>. Puedes darle un nombre, la descripci\u00f3n y escoger si ser\u00e1 p\u00fablica o privada.\n\n<a href=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/11\/Listas-crear-nueva.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2949\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/11\/Listas-crear-nueva.png\" alt=\"Listas crear nueva\" width=\"561\" height=\"397\"><\/a>\n<h3>Favoritos<\/h3>\nLos favoritos sirven para marcar los tweets de otros usuarios que han llamado nuestra atenci\u00f3n. Puede ser <strong>una forma de reconocimiento hacia ellos y que as\u00ed te conozcan y tambi\u00e9n un modo de guardar los mensajes que nos interesan para consultarlos posteriormente.<\/strong>&nbsp;Es tan sencillo como marcar la estrella&nbsp;situada bajo cada mensaje y despu\u00e9s&nbsp;ver todos los almacenados en&nbsp;nuestro perfil, en el apartado de&nbsp;Favoritos. Igualmente se pueden&nbsp;consultar los de cualquier otro&nbsp;usuario.\n\n<a href=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/11\/Favoritos-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2951\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/11\/Favoritos-2.png\" alt=\"Favoritos-2\" width=\"600\" height=\"481\"><\/a>\n<h3>Notificaciones<\/h3>\nLa secci\u00f3n de <strong>Notificaciones agrupa todas las menciones, nuevos seguidores, retweets, mensajes<\/strong> marcados como favoritos por otros usuarios sobre nuestros tweets, si nos han a\u00f1adido a listas, etc. Cualquier movimiento se registra aqu\u00ed.&nbsp;Se pueden diferenciar entre notificaciones que nos llegan de todos los tuiteros o solo de aquellos a quienes seguimos.\n\nEs importante estar al tanto de las notificaciones y responder a todo el mundo o interactuar de alguna otra forma, por ejemplo haciendo RT a sus publicaciones o marcando alguna como Favorita. De esta forma establecer\u00e1s una relaci\u00f3n con otros tuiteros. Recuerda que si no interactuas con frecuencia, la gente dejar\u00e1 de interactuar contigo.\n<h2>Programaci\u00f3n de publicaciones<\/h2>\n<h3>Planificaci\u00f3n: plan de contenidos<\/h3>\n<b>\u00bfCu\u00e1l es la frecuencia ideal para publicar en <\/b><b>Twitter<\/b><b>?<\/b>&nbsp;Esto depender\u00e1 mucho de tu p\u00fablico objetivo y de tus capacidades para generar contenido.&nbsp;Nosotros te recomendamos m\u00ednimo 1 tweet al d\u00eda y como&nbsp;m\u00e1ximo, cinco. Sin contar retweets, respuestas o favoritos. As\u00ed siempre habr\u00e1 contenido pero tampoco saturaremos a los usuarios.\n\n<b>\u00bfC\u00f3mo hacerlo?<\/b> Con planificaci\u00f3n. Lo ideal ser\u00eda <strong>trabajar con un mes de antelaci\u00f3n<\/strong>, de&nbsp;modo que dejemos preparados contenidos para publicar y busquemos otros nuevos en&nbsp;diferentes fuentes. Tambi\u00e9n se puede hacer de forma quincenal para mayor comodidad o para tener mayor frescura en los contenidos.\n\n<b>Importante:<\/b> Siempre hay que <strong>dejar espacio a la improvisaci\u00f3n<\/strong>, lanzar un tweet sobre&nbsp;un tema candente del momento, responder a los usuarios que interactuen con la cuenta y hacer retweets interesantes.\n\nUna vez escogido el tema y pensado el mensaje hay que <strong>tener en cuenta los detalles de la publicaci\u00f3n: a qui\u00e9n mencionar, si ir\u00e1 con imagen, enlace, qu\u00e9 hashtag usar\u2026<\/strong>&nbsp;Puedes hacer la planificaci\u00f3n en un documento excel, sobre todo para ver con claridad las fechas de publicaci\u00f3n. Despu\u00e9s, puedes volcarlo en aplicaciones como Hootsuite, dise\u00f1adas para programar las redes sociales.\n<h3>Calendario de tem\u00e1ticas<\/h3>\nUna buena <a href=\"https:\/\/business.twitter.com\/es\/basics\/how-to-create-a-twitter-content-strategy\" target=\"_blank\" rel=\"noopener\">metodolog\u00eda de trabajo<\/a>&nbsp;es <strong>pensar una tem\u00e1tica diferente para cada d\u00eda de la semana y repetirla<\/strong>. Por ejemplo:&nbsp;Lunes \u2013 Recomendaci\u00f3n musical; &nbsp;Martes \u2013 Noticia cultural;&nbsp;Mi\u00e9rcoles \u2013 Novedad tecnol\u00f3gica, etc.;&nbsp;Jueves \u2013 Fotograf\u00eda de un paisaje ex\u00f3tico;&nbsp;Viernes \u2013 Receta de cocina&#8230; Pero recuerda que improvisar es bueno y puedes hablar de cualquier otro tema m\u00e1s actual, dar respuesta a los tweets que van llegando, retuitear&#8230;\n<h3>Periodicidad y momento<\/h3>\nTras unos meses&nbsp;tuiteando en diferentes franjas horarias, analiza cuando obtienes m\u00e1s respuestas: \u00bfma\u00f1ana o tarde? \u00bfPrimera hora o la noche? En funci\u00f3n de los resultados, encaja la programaci\u00f3n de los tweets.\n\nEso si, tendr\u00e1s que esperar a tener algo de seguidores para poder sacar conclusiones razonables. M\u00ednimo 100.\n<h3>Respuestas autom\u00e1ticas y autotweets<\/h3>\nExisten herramientas externas que permiten <strong>programar respuestas autom\u00e1ticas<\/strong> muy \u00fatiles en ciertos casos como son un mensaje de bienvenida v\u00eda Mensaje Directo para los nuevos seguidores. Algunos ejemplos son:\n<ul>\n \t<li><a href=\"https:\/\/geekeasier.com\/twitterdmer-send-twitter-direct-messages-dm\/1565\/\" target=\"_blank\" rel=\"noopener\">TwitterDMer<\/a><\/li>\n \t<li><a href=\"https:\/\/www.batanga.com\/tech\/2010\/08\/08\/tweet-u-later-programa-tus-tweets\" target=\"_blank\" rel=\"noopener\">TweetLater<\/a><\/li>\n \t<li><a href=\"https:\/\/www.youtube.com\/watch?v=O7VSSSmmpNM\" target=\"_blank\" rel=\"noopener\">TweetAdder<\/a><\/li>\n \t<li><a href=\"https:\/\/aprovechatedesocialmedia.wordpress.com\/2013\/05\/15\/como-usar-socialoomph\/\" target=\"_blank\" rel=\"noopener\">Social Oomph<\/a><\/li>\n<\/ul>\nPara programar los tuits y que se lancen solos en la fecha y hora deseada, se pueden utilizar aplicaciones como <a href=\"https:\/\/new.agenciareinicia.com\/tutoriales-hootsuite\/empezar-programar-publicaciones-hootsuite-20minutos\" target=\"_blank\" rel=\"noopener\">Hootsuite, comentada anteriormente<\/a>. Adem\u00e1s, permite a\u00f1adir fotograf\u00edas, enlaces, menciones o mostrar la ubicaci\u00f3n.\n<h3>B\u00fasquedas guardadas<\/h3>\n<a href=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/10\/b\u00fasquedas-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3055\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/10\/b\u00fasquedas-2.png\" alt=\"b\u00fasquedas 2\" width=\"600\" height=\"361\"><\/a>\n\nLas b\u00fasquedas se hacen en la barra superior derecha. Al introducirla nos lleva a otra p\u00e1gina en la que aparecen los resultados. Se pueden ver por Cuentas, Fotos, V\u00eddeos, los \u00faltimos tweets que usan esas palabras y los destacados.&nbsp;Dentro de <em>M\u00e1s opciones<\/em> se encuentra la opci\u00f3n Guardar b\u00fasqueda, de modo que <strong>Twitter nos avisar\u00e1 cuando alguien emplee esas palabras.<\/strong>\n<h3>Reputaci\u00f3n on-line<\/h3>\nAplicado a las marcas, se pueden guardar las variantes de una marca, de modo que se puede saber cuando menciona alguien un nombre sin etiquetarle en el mensaje.&nbsp;As\u00ed se hace un seguimiento de la reputaci\u00f3n on-line de una marca en Twitter y controlar lo que dice otra gente.\n\n\n<h3>Etiquetado de fotograf\u00edas y tweets<\/h3>\n<a href=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/10\/etiquetar-fotos.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3053\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2015\/10\/etiquetar-fotos.png\" alt=\"etiquetar fotos\" width=\"629\" height=\"298\"><\/a>\n\nEtiquetar a otros tuiteros en nuestras fotograf\u00edas es otro tipo de menci\u00f3n, ya que el resto de usuarios puede verlo, pero adem\u00e1s nos sirve para conseguir m\u00e1s respuestas: los etiquetados comenzar\u00e1n una conversaci\u00f3n, har\u00e1n RT o marcar\u00e1n como Favorito.\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill dim f4\"><a class=\"wp-block-button__link has-white-color has-blue-background-color has-text-color has-background\" href=\"https:\/\/new.agenciareinicia.com\/en\/training\/in-company-digital-marketing-training\/\" style=\"border-radius:3px\">APPLY IN-COMPANY<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-vertically-aligned-bottom\" style=\"grid-template-columns:auto 35%\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"89\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/05\/logo-fundae.png\" alt=\"\" class=\"wp-image-9252 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"mb0 f6 tracked wp-block-paragraph\">FUNDAE<\/p>\n\n\n\n<p class=\"ma0 has-black-color has-text-color has-large-font-size wp-block-paragraph\"><strong>Bonus<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mb0 f6 tracked wp-block-paragraph\">FOR MORE INFORMATION<\/p>\n\n\n\n<p class=\"mt0 f3 fw7 link has-black-color has-text-color wp-block-paragraph\"><a href=\"tel:+346707471%205\" rel=\"nofollow\">+34 915 222 767<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 dim is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-blue-color has-light-gray-background-color has-text-color has-background\" href=\"\/contacto\/\" style=\"border-radius:2px\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading\">Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Communication through the Internet is having more and more impact due to the large number of businesses that develop their activity through this medium.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In such a globalized world you have to know how to move in order to launch new strategies and not become obsolete. With the Introduction to Digital Marketing Course you will be able to understand through our methodology how this great changing world works, what business models coexist on the Internet or how to have a strategic view. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is an online course so you can connect from wherever you want. When you finish it, you will have the necessary basis to enter the world of Digital Marketing on your own.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than 10,000 students have been trained with us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the plunge!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><\/div>\n<\/div>\n\n\n<div id=\"vertical-tabs-block_60a4eb600d8a8\" class=\"flex-l relative mt0 mt4-l vertical-tabs\">\n\n    <!-- SVG Linea Mobile -->\n            <svg class=\"svg-line-mobile overflow-visible svg-line-mobile absolute dn-l\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n            <path d=\"m 0,0 v 100 h 100 \" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n    \n    <!-- Primer bloque \/ Selector tabs y contenido en Mobile \/ Selector tabs en Desktop-->\n    <div class=\"tab-title relative pa3 pa4-l pb5-l bt-l br-l flex flex-column items-end-l\">\n        <div class=\"relative\">\n            \n                                            <!-- SVG Linea Desktop 01 -->\n                        <svg class=\"svg-line-tab-title svg-line-01 mw2 top-1 right--2 pb4 absolute overflow-visible dn active\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n                            <path d=\"m 0,0 h 100 \" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n                        <\/svg>\n                                        \n                                        \n                    \n                    <!-- Selector de tabs en Mobile y Desktop -->\n                    <a href=\"javascript:void(0);\" data-tab=\"#tab-vertical-tabs-block_60a4eb600d8a8-1\" class=\"flex relative justify-between-l items-center f4 db link black  mb4 active\">\n\n                        <!-- SVG punto en Mobile -->\n                        <svg class=\"db dn-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                        <!-- Texto Selector Tab -->\n                        <span class=\"ml3 ml0-l mr4-l dim\">Who is the target audience?<\/span>\n                        \n                        <!-- SVG punto en Desktop -->\n                        <svg class=\"dn db-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                    <\/a>\n\n                    <!-- Contenido en Mobile -->\n                    <div class=\"mobile-text dn mb4\">\n                        <p>Marketing professionals<\/p>\n<p>Staff of the marketing or e-commerce department of a company<\/p>\n<p>Entrepreneurs<\/p>\n<p>People looking for new career opportunities<\/p>\n                    <\/div>\n\n            \n                                        \n                    \n                                                    <!-- SVG Linea Desktop 02 -->\n                            <svg class=\"svg-line-tab-title svg-line-02 mw2 top-1 right--2 pb4 absolute overflow-visible dn\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n                                <path d=\"m 0,100 h 60 v -100 h 40\" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n                            <\/svg>\n                        \n                                        \n                    \n                    <!-- Selector de tabs en Mobile y Desktop -->\n                    <a href=\"javascript:void(0);\" data-tab=\"#tab-vertical-tabs-block_60a4eb600d8a8-2\" class=\"flex relative justify-between-l items-center f4 db link black  mb4 \">\n\n                        <!-- SVG punto en Mobile -->\n                        <svg class=\"db dn-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                        <!-- Texto Selector Tab -->\n                        <span class=\"ml3 ml0-l mr4-l dim\">What will you learn?<\/span>\n                        \n                        <!-- SVG punto en Desktop -->\n                        <svg class=\"dn db-l\" width=\"24px\" height=\"24px\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                            <circle id=\"Oval-White\" fill=\"var(--color-washed-blue)\" cx=\"12\" cy=\"12\" r=\"12\"><\/circle>\n                            <circle id=\"Oval-Blue\" fill=\"var(--color-blue)\" cx=\"12\" cy=\"12\" r=\"6\"><\/circle>\n                        <\/svg>\n                        \n                    <\/a>\n\n                    <!-- Contenido en Mobile -->\n                    <div class=\"mobile-text dn mb4\">\n                        <p><span style=\"font-weight: 400;\">Know the evolution of digital marketing up to the present day<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To know which are the different options available to us to perform digital marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand how the different tools available are intertwined<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To discover the most important trends<\/span><\/p>\n                    <\/div>\n\n                    <\/div>\n    <\/div>\n\n    <!-- Segundo bloque \/ Contenido tabs en Desktop -->\n    <div class=\"tab-text-wrapper relative flex-grow-1 dn db-l w-third-l pa3 pa4-l pb5-l pl0-l bt-l b--white\">\n\n        <!-- SVG Linea Desktop -->\n        <svg class=\"svg-line-tab-text-wrapper absolute absolute--fill overflow-visible dn db-l pb4\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n            <path d=\"m 0 0 h5 v95 h95\" fill=\"none\" stroke=\"var(--color-blue)\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n\n        <!-- Contenido en Desktop -->\n        \n                    <div class=\"tab-text dn pb4 active\" id=\"tab-vertical-tabs-block_60a4eb600d8a8-1\">\n                        <p>Marketing professionals<\/p>\n<p>Staff of the marketing or e-commerce department of a company<\/p>\n<p>Entrepreneurs<\/p>\n<p>People looking for new career opportunities<\/p>\n                    <\/div>\n\n            \n                    <div class=\"tab-text dn pb4 \" id=\"tab-vertical-tabs-block_60a4eb600d8a8-2\">\n                        <p><span style=\"font-weight: 400;\">Know the evolution of digital marketing up to the present day<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To know which are the different options available to us to perform digital marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand how the different tools available are intertwined<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To discover the most important trends<\/span><\/p>\n                    <\/div>\n\n                <\/div>\n\n    <!-- Tercer bloque \/ Imagen y bot\u00f3n -->\n    <div class=\"tab-image relative flex flex-column items-start justify-between pa3 pa4-l pb5-l bt-l b--white mb4 mb0-l\">\n\n        <!-- SVG Linea Desktop -->\n        <svg class=\"svg-line-tab-image absolute absolute--fill overflow-visible dn db-l pv4 mw2\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n            <path d=\"m 0 95 h100\" fill=\"none\" stroke=\"var(--color-blue)\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n        <\/svg>\n\n        <!-- Imagen -->\n        <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2022\/04\/Introduccion-al-Marketing-Digital-1.png\" class=\"w5 mb5\" alt=\"Introduction to Digital Marketing Course\" srcset=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2022\/04\/Introduccion-al-Marketing-Digital-1.png 450w, https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2022\/04\/Introduccion-al-Marketing-Digital-1-300x300.png 300w, https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2022\/04\/Introduccion-al-Marketing-Digital-1-150x150.png 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\n        <!-- Bot\u00f3n -->\n                    <div class=\"wp-block-button is-style-outline\">\n                <a class=\"wp-block-button__link has-blue-color has-text-color  tc principal-button\" href=\"https:\/\/new.agenciareinicia.com\/formacion\/formacion-in-company-marketing-digital\/\" target=\"_self\">\n                    Apuntarme                <\/a>\n            <\/div>\n            \n        \n    <\/div>\n\n<\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        $('#vertical-tabs-block_60a4eb600d8a8 a').click(function(event) {\n            \/\/ tab logic\n            var Tab = $(this).data('tab')\n            $('#vertical-tabs-block_60a4eb600d8a8 a').removeClass('active');\n            $('#vertical-tabs-block_60a4eb600d8a8 .tab-text').removeClass('active');\n            $('#vertical-tabs-block_60a4eb600d8a8 .svg-line-tab-title').removeClass('active');\n            $(this).addClass('active');\n            $(Tab).addClass('active');\n            $(this).prev('.svg-line-tab-title').addClass('active');\n        });\n    });\n<\/script>\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignfull has-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Introduction to Digital Marketing Course Contents<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-black-color has-css-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n\n<div id=\"custom-icon-plus-text-block_613b6b98a24c7\"  class=\"flex items-center mv4 custom-icon-plus-text has-dark-gray-color has-text-color\">\n\n    \n        \n\n        <h4 class=\"mv0 lh-title color-inherit\">\n\n            Introduction to Digital Marketing Course\n        <\/h4>\n\n\n    \n\n<\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>History of Digital Marketing<\/li><li>Digital Marketing or simply Marketing<\/li><li>Omnichannel<\/li><li>Marketing Mix<ol><li>SEO and SEM<\/li><li>Social Networking<\/li><li>Email Marketing<\/li><li>Analytics and measurement<\/li><\/ol><\/li><li>Marketing Trends<\/li><\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Teachers who teach<\/h2>\n\n<div id=\"profesores-block_60a4f72f8e915\" class=\"profesores\">\n\n\t\n\t\t\t<div class=\"horizontal-card-profesores horizontal-card-1 db flex-l mb4 link br1 overflow-hidden\">\n\n\t\t\t\t<div class=\"thumbnail w-50-l h5 h-auto-l ba b--light-gray relative\">\n\n\t\t\t\t\t<div class=\"pt5 ph4 w-100 h-100\">\n\t\t\t\t\t\t<div class=\"thumbnail contain w-100 h-100 bg-top relative\" style=\"background-image: url(https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/04\/Nestor-Tejero-02-683x1024.jpg);\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n                    \n                        <svg class=\"path-horizontal path-01 path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 5,0 v 80 h 15 v 20\" stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t<svg class=\"path-vertical path-01a path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 95,0 v 10 h -90 v 90\" stroke=\"var(--color-blue)\" fill=\"none\"  stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n                                        \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"text bg-light-gray flex items-center ba b--light-gray w-50-l relative \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<svg class=\"path-vertical path-01b path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 5,0 v 95 h 90 v 5\" stroke=\"var(--color-blue)\" fill=\"none\"  stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"text-wrapper relative\">\n\n\t\t\t\t\t\t<h2 class=\"mv0 f3 black\">N\u00e9stor Tejero Bermejo<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mv0 f4 blue\">General Manager_<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">He manages the agency and advises clients of different sizes and sectors. From the definition of business models and strategic plans to the preparation of specific campaigns. What he enjoys most is learning new business models and devising new ways to reach clients.  <\/p>\n\n<p class=\"wp-block-paragraph\">He has been teaching marketing and business training for more than 10 years. He says that the more he teaches, the more he learns. Curious paradox.  <\/p>\n\n<p class=\"has-red-color has-text-color has-regular-font-size wp-block-paragraph\"><strong>He hasn&#8217;t said no to a beer since 2006<\/strong>.<\/p>\n\n<p data-test id='texto-con-icono-block_6107ab097d90d' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/nestortejerobermejo\/details\/certifications\/\" target=\"_blank\" class=\"link color-inherit \">Certificates and courses<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6107ab097d90d .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6107ab097d90d .icon {\n        background-color: currentColor;\n        -webkit-mask: 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id='texto-con-icono-block_610aab2c6a2e8' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"\/success-stories-category\/marketing\" target=\"_blank\" class=\"link color-inherit \">Success stories<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_610aab2c6a2e8 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab2c6a2e8 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/success-cases.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/success-cases.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab2c6a2e8.f4 .icon,\n    #texto-con-icono-block_610aab2c6a2e8.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_610aab2c6a2e8.f5 .icon,\n    #texto-con-icono-block_610aab2c6a2e8.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab2c6a2e8.f6 .icon,\n    #texto-con-icono-block_610aab2c6a2e8.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n<p data-test id='texto-con-icono-block_610aab416a2e9' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/nestortejerobermejo\/\" target=\"_blank\" class=\"link color-inherit \">View LinkedIn<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_610aab416a2e9 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab416a2e9 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/linkedin-logo.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/linkedin-logo.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_610aab416a2e9.f4 .icon,\n    #texto-con-icono-block_610aab416a2e9.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_610aab416a2e9.f5 .icon,\n    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100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 20,0 v 20 h 80\"  stroke=\"var(--color-green)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t<svg class=\"path-vertical path-02a path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 95,0 v 90 h -90 v 10\"  stroke=\"var(--color-green)\" fill=\"none\" stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"text bg-light-gray flex items-center ba b--light-gray w-50-l relative \">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<svg class=\"path-horizontal path-02b path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 0,20 h 5 v 80\"  stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"6px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t<svg class=\"path-vertical path-02b path-vector absolute absolute--fill\" width=\"100%\" height=\"100%\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t<path d=\"m 5,0 v 95 h 20 v 5\"  stroke=\"var(--color-blue)\" fill=\"none\" stroke-width=\"4px\" vector-effect=\"non-scaling-stroke\" stroke-linejoin=\"round\"><\/path>\n\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"text-wrapper relative\">\n\n\t\t\t\t\t\t<h2 class=\"mv0 f3 black\">Alvaro O&#8217;Donnell<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mv0 f4 blue\">Digital Strategy and CRO_<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Whoever comes to Reinicia_ looking for a marketing strategy passes through his hands. He understands better than anyone the different business models and the Client&#8217;s needs and builds the strategy to achieve the objectives. Always with originality but being realistic. If something doesn&#8217;t work, pivot.   <\/p>\n\n<p class=\"wp-block-paragraph\">He also shares his knowledge as a teacher in many of the agency&#8217;s courses, where his expertise always comes to the fore.<\/p>\n\n<p class=\"has-red-color has-text-color wp-block-paragraph\"><strong>Give him a slate and he makes you a strategy.<\/strong><\/p>\n\n<p data-test id='texto-con-icono-block_6138d1efd4db7' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/alvaro-odonnell-digital\/details\/certifications\/\" target=\"_blank\" class=\"link color-inherit \">Certificates and courses<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6138d1efd4db7 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    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.icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n<p data-test id='texto-con-icono-block_6138d20ad4db8' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"\/success-stories-category\/marketing\/\" target=\"_blank\" class=\"link color-inherit \">Success stories<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6138d20ad4db8 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d20ad4db8 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/success-cases.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/success-cases.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d20ad4db8.f4 .icon,\n    #texto-con-icono-block_6138d20ad4db8.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_6138d20ad4db8.f5 .icon,\n    #texto-con-icono-block_6138d20ad4db8.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d20ad4db8.f6 .icon,\n    #texto-con-icono-block_6138d20ad4db8.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n<p data-test id='texto-con-icono-block_6138d213d4db9' class=\"flex texto-con-icono has-blue-color has-text-color f6 \">\n            <span class=\"icon flex-shrink-0\"><\/span>\n        <span class=\"text\">\n                    <a href=\"https:\/\/www.linkedin.com\/in\/alvaro-odonnell-digital\/\" target=\"_blank\" class=\"link color-inherit \">View LinkedIn<\/a>\n            <\/span>\n<\/p>\n\n<style>\n    #texto-con-icono-block_6138d213d4db9 .icon-dashicons{\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d213d4db9 .icon {\n        background-color: currentColor;\n        -webkit-mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/linkedin-logo.svg) no-repeat center;\n        mask: url(https:\/\/new.agenciareinicia.com\/wp-content\/themes\/wp_starter_theme\/icons\/linkedin-logo.svg) no-repeat center;\n        -webkit-mask-size:cover;\n        mask-size:cover;\n        margin-right: 1rem;\n        margin-top: .125rem;\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d213d4db9.f4 .icon,\n    #texto-con-icono-block_6138d213d4db9.f4 .icon-dashicons {\n        width: 32px;\n        height: 32px;\n        font-size: 2rem;\n    }\n    #texto-con-icono-block_6138d213d4db9.f5 .icon,\n    #texto-con-icono-block_6138d213d4db9.f5 .icon-dashicons {\n        width: 20px;\n        height: 20px;\n    }\n    #texto-con-icono-block_6138d213d4db9.f6 .icon,\n    #texto-con-icono-block_6138d213d4db9.f6 .icon-dashicons {\n        width: 14px;\n        height: 14px;\n    }\n<\/style>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n<style>\n\t.horizontal-card-profesores div.text {\n\t\tpadding: 10%;\n\t}\n\t.horizontal-card-profesores .path-horizontal {\n\t\tdisplay: none;\n\t}\n\n\t@media screen and (min-width: 60em) {\n\t\t.horizontal-card-profesores div.text {\n\t\t\tpadding: 5%;\n\t\t}\n\t\t.horizontal-card-profesores .path-horizontal {\n\t\t\tdisplay: block;\n\t\t}\n\t\t.horizontal-card-profesores .path-vertical {\n\t\t\tdisplay: none;\n\t\t}\n\t}\n<\/style>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion.jpg);background-position:100% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion.jpg\" alt=\"\" class=\"wp-image-10058 size-full\" srcset=\"https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion.jpg 900w, https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion-300x200.jpg 300w, https:\/\/new.agenciareinicia.com\/wp-content\/uploads\/2021\/07\/imagen-formacion-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Why should you choose a Reinicia Digital Marketing course?<\/h2>\n\n\n\n<ol class=\"highlighted-yellow wp-block-list\"><li>We adore <strong>sharing our knowledge<\/strong> about different tools and areas within marketing.<\/li><li>We have over <strong>10 years experience<\/strong> in teaching courses.<\/li><li>As one of the <strong>FUNDAE\u2019s partnering<\/strong> companies, we can offer you redeemable courses.<\/li><li>We <strong>adapt our training<\/strong> to your needs and your industry.<\/li><li>Each course we design <strong>is based on a specific level.<\/strong><\/li><\/ol>\n<\/div><\/div>\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div id=\"double-cta-block_609bf5848b242\" class=\"double-cta alignfull flex-l  has-background estilo-2 has-bg-conic-smooth-blue-to-green-gradient-background\">\n\n\t<div class=\"w-50-l pv4 pv5-l flex justify-end has-background bt bb b--black \">\n\n\n\n\t\t<div class=\"title ph3  f3 white\">\n\t\t\tWe show you the smart way_ to reach your goal\t\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"w-50-l pv5-l has-background bt bb b--black has-green-background-color pt4\">\n\n\t\t<div class=\"buttons ph3 pl4-l flex-l pb6 pb4-l overflow-hidden\">\n\n\t\t\t<div>\n\n\t\t\t<div class=\"dark-gray mb4 \">\n\t\t\t\tTell us how you want us to meet!\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"mb3 wp-block-button is-style-fill mw5 relative z-1\">\n\t\t\t\t\t<a href=\"#double-cta-block_609bf5848b242-modal\" rel=\"modal:open\" class=\"wp-block-button__link has-white-color has-blue-background-color has-text-color has-background flex items-center\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">event<\/span> Meet\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div id=\"double-cta-block_609bf5848b242-modal\" class=\"modal\">\n\t\t\t\t  <iframe loading=\"lazy\" width=\"100%\" height=\"585px\" src=\"https:\/\/agenciareinicia.zohobookings.eu\/portal-embed#\/customer\/agenciareiniciaweb\" frameborder=\"0\" allowfullscreen=\"\"> <\/iframe>\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"mb3 wp-block-button mw5 relative z-1\">\n\t\t\t\t\t<a href=\"\/contact-us\/\" class=\"ba wp-block-button__link has-blue-color has-text-color flex items-center bg-green\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">email<\/span> Write\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"wp-block-button mw5 relative z-1\">\n\t\t\t\t\t<a href=\"tel:+34915222767\" class=\"ba wp-block-button__link has-blue-color has-text-color flex items-center bg-green\">\n\t\t\t\t\t\t<span class=\"material-icons mr2\">call<\/span> +34 915 222 767\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"illustration relative\">\n\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"img absolute relative-l\" width=\"300\" src=\"\/wp-content\/uploads\/2021\/11\/Newsletter_a_sin_boton.png\">\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t<\/div>\n\n<\/div>\n\n<style>\n\t#double-cta-block_609bf5848b242 .title,\n\t#double-cta-block_609bf5848b242 .buttons {\n\t\tmax-width: 48rem;\n\t}\n\t.double-cta .illustration .img {\n\t    left: 8rem;\n    \ttop: -16rem;\n\t}\n\t.wp-block .double-cta .modal {\n\t\tdisplay: none;\n\t}\n\t.jquery-modal.blocker {\n\t\tpadding: 1rem;\n\t}\n\t.jquery-modal .modal {\n\t\twidth: 100%;\n\t\tpadding: 1rem;\n\t}\n\n\t@media screen and (min-width: 30em) {\n\t\t.double-cta .illustration .img {\n\t\t\tleft: -7rem;\n\t\t\ttop: 2rem;\n\t\t}\n\t}\n\t@media screen and (max-width: 30em) {\n\t\t.double-cta.estilo-2 .wp-block-button {\n\t\t    max-width: 14rem;\n\t\t}\n\t\t.double-cta.estilo-2 .illustration .img {\n\t    \ttop: -15rem;\n\t\t}\n\t}\n\n<\/style>","protected":false},"excerpt":{"rendered":"<p>Understand digital marketing, learn about its evolution to the present day and discover the most important trends while learning about the tools available.<\/p>\n","protected":false},"featured_media":19493,"template":"","class_list":["post-20789","formacion","type-formacion","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Digital Marketing Course | Agencia Reinicia<\/title>\n<meta name=\"description\" content=\"\u25b7Sign up at Introduction to Digital Marketing Course and build your own path by the hand of and its expert professors. bonus!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Digital Marketing Course | Agencia Reinicia\" \/>\n<meta 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