Starting challenges
Heel is a pharmaceutical laboratory specialized in the development and manufacture of medicines produced from natural ingredients. They needed >>
- Centralization of all customer information on a single platform.
- Detailed tracking of customer interactions and activities.
- Programming and automated sending of email marketing campaigns.
- Message personalization and audience segmentation.
- Use of online forms and surveys to collect data from customers and prospects.
- Integration with web analytics tools to obtain valuable insights.
- Consolidation and analysis of data from different sources for a comprehensive and strategic vision.
This is how we resolved it
- We implemented dashboards in Zoho Analytics to monitor and analyze all marketing activities, providing a complete and real-time view of the company’s performance.
- Zoho Forms integration with GA4 and GTM Web Analytics and Zoho CRM to manage the entire advertising and blogging side of the web.
- We implement SEO and lead generation strategies for the newsletter.
- Use of Easypromos to encourage participation and capture new leads.
- We implemented Zoho Campaigns to automate email marketing campaigns and Zoho Survey to create targeted surveys for pharmacists and doctors, as well as templates for regular mailings.
- We use Zoho Trainer Central to organize and manage webinars, facilitating training and knowledge updates for Heel professionals.
We got
- +30% open rate in email marketing to subscribers.
- 5,000 new patient contacts in the database in the first year.
- 200 attendees per webinar session on average.
- 14% reduction in procurement costs by automating routine tasks in all areas.
- +10,000 new followers in Social Networks in the first year thanks to the sweepstakes and contests organized by Easypormos.
- 35% improvement in customer management from CRM.
Team involved
Paolo Bergamelli
Full Stack Developer y Consultor Zoho
Se encarga de que nunca falte Taleggio en la agencia. Un maestro reponiendo siempre a tiempo.
Alejandro Tarín
Product Owner
Product Owner con un gusto exquisito.
Elena Rojo
Responsable de Comunicación, Eventos y Formaciones
Product Owner y Scrum Máster a ratitos
Álvaro O’Donnell
Estrategia Digital y CRO
Habilidad de transformar ideas abstractas y complejas en conceptos sencillos.
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
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