Web analytics course with Google Analytics
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Description
If you are in marketing or ecommerce, you already know that it is essential to analyze business data to improve on the way to your goals. We teach you everything you need to know to start taking advantage of the reports offered by Google Analytics on the traffic of your company on the Internet, whether it is an online store, corporate website or content website.
It is a very practical course, where you can understand the scope of Web Analytics and learn to focus on the really important data that is collected on visits to your site. And all this with a clear working methodology that will allow you to save a lot of time reviewing reports that really bring you value.
In addition, we will see what ‘s new in Google Analytics 4 and the improvements compared to the Universal Analytics version, so you will be ready to adopt this new technology in your Web when you want.
Professionals in the marketing, sales or e-commerce department of a company
Both operational staff and department managers
Managers of online stores
Entrepreneurs and businessmen eager to understand what is happening in the digital part of their business
People looking for new career opportunities
Create and maintain a Google Analytics account: Universal Analytics and Google Analytics 4
Create a Google Search Console account
Understand what Web Analytics is for
Know the standard Google Analytics reports and what’s new in Google Analytics 4
Propose hypotheses and courses of action for each of the reports in the course
Know what decisions can be made based on each of the reports
Learn a working methodology for applying Web Analytics to any business
Professionals in the marketing, sales or e-commerce department of a company
Both operational staff and department managers
Managers of online stores
Entrepreneurs and businessmen eager to understand what is happening in the digital part of their business
People looking for new career opportunities
Create and maintain a Google Analytics account: Universal Analytics and Google Analytics 4
Create a Google Search Console account
Understand what Web Analytics is for
Know the standard Google Analytics reports and what’s new in Google Analytics 4
Propose hypotheses and courses of action for each of the reports in the course
Know what decisions can be made based on each of the reports
Learn a working methodology for applying Web Analytics to any business
Course index
- Google Analytics Administration
- Improvements of the new Google Analytics 4
- Getting to know the Interface
- Standard Google Analytics reports and enhancements in Google Analytics 4
- Technical and Legal Aspects of Web Analytics
- Work Methodology
- Case studies: audience, acquisition, content and conversion reports
- What is Web Analytics?
- Signing up for a Google Analytics account 4
- Register an account in Search Console
- Basic concepts of Web Analytics
- Introduction: Metrics and dimensions
Download the complete program
Teachers who teach
Néstor Tejero Bermejo
General Manager_
He manages the agency and advises clients of different sizes and sectors. From the definition of business models and strategic plans to the preparation of specific campaigns. What he enjoys most is learning new business models and devising new ways to reach clients.
He has been teaching marketing and business training for more than 10 years. He says that the more he teaches, the more he learns. Curious paradox.
He hasn’t said no to a beer since 2006.
Naiara Jimeno
SEO, PPC, and Web Analytics Manager_
Organized and observant are her second and third names. Skills that she already brought from home before dedicating herself to this field, but that she undoubtedly uses every day to plan each action and improve the results obtained. She optimizes each campaign to unsuspected limits.
He teaches courses at Agencia Reinicia_ in which he shares all his know-how with tools such as Google Analytics, Google Ads and Optimize.
If you try their homemade cachopo you will never forget it.
Why should you choose a Reinicia Digital Marketing course?
- We adore sharing our knowledge about different tools and areas within marketing.
- We have over 10 years experience in teaching courses.
- As one of the FUNDAE’s partnering companies, we can offer you redeemable courses.
- We adapt our training to your needs and your industry.
- Each course we design is based on a specific level.
