70% of Instagram users use the app to search for brands, according to the latest study by IAB Spain. Instagram is the fastest growing social network and has become one of the main tools for
The notoriety and constant interaction that take place in the account during sweepstakes or online promotions give a good boost to the brand positioning and favor engagement.
What are the advantages of using Easypromos?
- Easypromos is an online platform to create and manage promotions, sweepstakes and contests through social networks in strict compliance with current regulations.
- It is 100% compatible with mobile devices.
- It offers a responsive design template that adapts to all devices and sizes.
- It is a fully self-service platform.
Automating this type of action ensures that the draw will be carried out under controlled and secure conditions. Doing the same functions manually would take more time and would not be as effective and efficient.
Why use a sweepstakes application on social networks?
Allows you to manage winners automatically, with random drawing and with a certificate of validity (transparency for users). Facilitates compliance with the promotion regulations of each country, for example by allowing you to show the legal bases, something important with the activation of the RGPD. Automatically manage the dates of your promotion (visibility period, voting period, etc.). Obtain participation statistics. Integrate advanced analytics systems such as tracking codes or conversion codes. Integration with Google Analytics. Centralized control panel for the organization and history of the promotions carried out.
How do sweepstakes and promotions fit into your social media strategy?
A sweepstakes can cover many different objectives, but depending on what we are pursuing we will have to take into account what type of communication to carry out:
Objective: community loyalty
A current sweepstakes on the wall will reach our followers organically. They will tend to share it or talk about it, so we will achieve a double objective: to retain current followers and hopefully attract friends or acquaintances of our fans.
Objective: lead generation
In this case it is essential that one of the conditions to participate in the sweepstakes is to register on the page.
Objective: sales growth
If we include a code that can only be obtained with the purchase of the product, we will encourage people to buy more in order to have more chances to win.
Objective: to improve brand recognition
A sweepstakes in which participants have to take a specific action such as sharing the post or mentioning a friend will increase brand awareness.
Objective: to understand consumer tastes
Sweepstakes with voting in which it is necessary to choose an option to participate. This way we can take advantage of the sweepstakes to generate brand image and collect real opinions from potential customers that we can use to improve our product or service.
Objective: web traffic generation
A sweepstakes with a ‘winning moment’ implies that the user must visit a specific web page to find out if he/she has been a winner at that specific moment. This produces a temporary increase in traffic that can later be used for retargeting campaigns.
Objective: interactions and content generation
Sweepstakes or contests in which it is necessary to provide creative and original material related to the brand or the theme of the sweepstakes. It is possible to viralize the works and generate organic content that users will relate to the brand.
