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Heel: Mailchimp API integration and custom-made CRM

goal
Increase sales
Results
100
Subscribers per month
< 1%
Monthly leaves

Starting challenges

Heel is a company dedicated to the development and manufacture of medicines produced from natural ingredients.

heel gastel medication
  1. Qualify contacts and offer products on a needs basis
  2. Keeping the database informed with news from the sector
  3. Increase sales

This is how we resolved it

  • Series 3 welcome mails
  • Automatism every 15 days with the latest blog posts
  • Remarketing on Facebook and Google Ads
  • Product landing pages
heel cystel probiotics

We get together

Series 3 welcome mails

  1. Opening rate: 55%.
  2. Clicks: 22%.
  3. Subscribers: 100/month

Automatism articles

  1. Opening rate: 36%.
  2. Clicks: 11.5%.
  3. Casualties: < 1% / month

Remarketing Facebook Ads

  1. CPC: – 60%.
  2. CTRs: 17 %.
  3. Pages/views: > 4

Remarketing Google Ads

  1. CPC: – 60%.
  2. CTRs: 19
  3. Pages/views: > 4

Landing Page

  1. CPC: – 60%.
  2. CTRs: 23 %.
  3. Pages/views: > 3
heel natural medicine

Team involved

Néstor Tejero Bermejo

Director General

Dirige la agencia con la ilusión del primer día.

Raúl Ledo

Full Stack Developer

Solucionador nato en Reinicia_

Virginia Barrios

Responsable de Contenidos y Redes Sociales

Contenido escrito o visual, domina ambos.

-> Meet the team

We show you the smart way_ to reach your goal >

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