Starting challenges
Heel is a company dedicated to the development and manufacture of medicines produced from natural ingredients.

- Qualify contacts and offer products on a needs basis
- Keeping the database informed with news from the sector
- Increase sales
This is how we resolved it
- Series 3 welcome mails
- Automatism every 15 days with the latest blog posts
- Remarketing on Facebook and Google Ads
- Product landing pages

We get together
Series 3 welcome mails
- Opening rate: 55%.
- Clicks: 22%.
- Subscribers: 100/month
Automatism articles
- Opening rate: 36%.
- Clicks: 11.5%.
- Casualties: < 1% / month
Remarketing Facebook Ads
- CPC: – 60%.
- CTRs: 17 %.
- Pages/views: > 4
Remarketing Google Ads
- CPC: – 60%.
- CTRs: 19
- Pages/views: > 4
Landing Page
- CPC: – 60%.
- CTRs: 23 %.
- Pages/views: > 3

Team involved
Néstor Tejero Bermejo
Director General
Dirige la agencia con la ilusión del primer día.
Raúl Ledo
Full Stack Developer
Solucionador nato en Reinicia_
Virginia Barrios
Responsable de Contenidos y Redes Sociales
Contenido escrito o visual, domina ambos.
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